Privacy policy

Last updated: 22 April 2026

Power Ride Ltd (company no. 12652590) (“we”, “us”) is responsible for personal data you provide through this website, powerrideltd.com, in line with UK data protection law (UK GDPR and the Data Protection Act 2018). This page explains what we process, why, and your rights.

Who we are

Data controller: Power Ride Ltd, Unit 6 Meadow Court, Brand Street, Nottingham, Nottinghamshire, England, NG2 3GS. Contact: info@powerrideltd.com, +44 115 986 9948. For data-protection queries you may also use the contact form.

What we collect

• Contact and forms: name, email, phone, and message when you use our contact, newsletter, or service request forms (submitted to thank-you.php and emailed to us).
• Orders and checkout: if you use our shopping cart (Snipcart) or place an order, the payment and delivery data required to fulfil that order, as handled by the payment and fulfillment providers we use.
• Website use: if you accept optional analytics cookies, aggregated usage data as described in our Cookie policy.

Why we use your data (lawful basis)

• Contract and pre-contract: to answer enquiries, process orders, and provide services you request.
• Legitimate interests: to run and improve the site, and keep it secure, where this does not override your rights.
• Legal obligation: where the law requires us to retain or disclose information (for example, tax and accounting rules).
• Consent: for marketing email or non-essential cookies, where you have agreed (you may withdraw consent at any time).

Retention

We keep personal data only as long as needed for the purposes above, and as required by law. Form submissions are typically retained in email or backup systems for a limited period; order records may be kept longer for legal and customer-service reasons.

Sharing your data

We may use trusted service providers (for example hosting, email, payment, or cart services) that process data on our instructions. We do not sell your personal data. We do not use social logins or social tracking pixels on this site; see the Cookie policy for details on cookies.

Your rights

You may have the right to access, rectify, or erase your personal data, to restrict or object to certain processing, to data portability, and to withdraw consent for consent-based processing. You may also complain to the Information Commissioner’s Office (ICO). To exercise your rights, contact info@powerrideltd.com.

Children

Our services are not aimed at children under 16. We do not knowingly collect data from children.

Changes

We may update this policy. The “Last updated” date at the top will change when we do. Continued use of the site after a material change is taken as notice of the update, where the law allows.